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Prize characters: Heat launches first Twitter awards | Media Monkey

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Another reason, as if you needed one, to think twice before sending that tweet. Heat magazine has launched its first-ever Twitter awards, celebrating the "joyful collision of celebrities and social media". Categories include the obvious - funniest tweeter, best TV personality - and the not so obvious - coolest politician, best non-celeb and, er … best brand. There's also the "lifetime achievement award for services to Twitter", which is a dual-edged gong if ever we heard one. Presumably all the acceptance speeches have to be 140 characters or less. Reported by guardian.co.uk 2 hours ago.

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